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          <p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';">v1.0.0</span></p>
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          <p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';">数据分析</span></p>
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          <p><span>修订历史</span></p>
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          <p><span>原型图</span></p>
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          <p><span>思维导图</span></p>
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          <p><span style="font-family:'MicrosoftYaHei-Bold', '微软雅黑 Negreta', '微软雅黑 Normal', '微软雅黑';font-weight:700;">产品需求文档</span></p>
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          <p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';">体系规则</span></p>
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          <p><span>需求实现程度</span></p>
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          <p><span>用户满意度</span></p>
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          <p><span>兴奋型需求</span></p>
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          <p><span>期望型需求</span></p>
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          <p><span>反向型需求</span></p>
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          <p><span style="font-family:'MicrosoftYaHei-Bold', '微软雅黑 Negreta', '微软雅黑 Normal', '微软雅黑';font-weight:700;">兴奋型需求 （Attrative Requirement）</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">没有它产品不会变傻X，但有了它产品立马牛X。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">此类需求一经满足，即使表现并不完善，也能到来用户满意度的急剧提高，同时此类需求如果得不到满足，并不会带来客户的不满。这类需求往往是代表用户的潜在需求，企业的做法就是去寻找发掘这样的需求，领先对手。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;"><br></span></p><p><span style="font-family:'MicrosoftYaHei-Bold', '微软雅黑 Negreta', '微软雅黑 Normal', '微软雅黑';font-weight:700;">期望型需求（ Expect Requirement）</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">它傻X产品就傻X，它牛X产品就牛X。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">也叫一元需求。此类需求得到满足或表现良好的话，用户满意度会显著增加，当此类需求得不到满足或表现不好的话，客户的不满也会显著增加。这是处于成长期的需求，客户、竞争对手和企业自身都关注的需求，也是体现竞争能力的需求。对于这类需求，企业的做法应该是注重提高这方面的质量，要力争超过竞争对手。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;"><br></span></p><p><span style="font-family:'MicrosoftYaHei-Bold', '微软雅黑 Negreta', '微软雅黑 Normal', '微软雅黑';font-weight:700;">无用型需求（Useless Requirement）</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">有没有它完全对产品没有影响，用户都不会有任何满意或不满意的感觉。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;"><br></span></p><p><span style="font-family:'MicrosoftYaHei-Bold', '微软雅黑 Negreta', '微软雅黑 Normal', '微软雅黑';font-weight:700;">必备型需求（Essential Requirements）</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">它傻X，产品一定傻X，它牛X，产品也不牛X。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">如果此类需求没有得到满足或表现欠佳，用户的不满情绪会急剧增加，并且此类需求得到满足后，可以消除客户的不满，但并不能带来客户满意度的增加。产品的基本需求往往属于此类。对于这类需求，企业的做法应该是注重不要在这方面失分。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;"><br></span></p><p><span style="font-family:'MicrosoftYaHei-Bold', '微软雅黑 Negreta', '微软雅黑 Normal', '微软雅黑';font-weight:700;">反向型需求（Reverse Requirements）</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">它看起来貌似很牛X，但是有了它，产品却傻X了。</span></p><p><span style="font-family:'MicrosoftYaHei', '微软雅黑 Normal', '微软雅黑';font-weight:400;">此需求实现时，会导致用户不满意，反之不具备时，用户会感到满意。</span></p>
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